Snowsports - It’s All About The Experience!
Sell the experience not the snow? — This was just one of the concepts discussed by snowsports industry professionals at this year’s London International Snowsports Trade Exchange (LISTEX).
Every parent who’s watched their child make their first turn on skis and then cuddled up next to the fire with a hot chocolate, knows it’s the entire snowsports experience that makes a ski holiday so spectacular. In the same way, any snowboarder who's raced their friends to the bottom of the slope before enjoying a hearty Apres session, understands it’s all a resort has to offer that completes the snowboard holiday experience.
With this in mind, it’s interesting to consider that the snowsports experience itself could be overlooked or overshadowed by talks of the next snowfall. But, how often do we hear people discussing snowfall over so many other significant ingredients to a fantastic skiing experience?
The London International Snowsports Trade Exchange
At the end of September, over 130 ski and snowboard industry professionals gathered to discuss topics like this one. An opportunity to network with other snowsports industry folk, the annual event, LISTEX examines a mixture of topics, trends, opportunities and challenges for the snowsports industry each year.
This year, the event was hosted in The Lodge Bar & Kitchen overlooking The Snow Centre’s indoor slopes — the ideal venue for discussing a range of industry lead snowsports topics. At The Snow Centre, and other indoor slopes there’s plenty of snow all year round, so it’s easy to focus on the fantastic experience learning to ski and snowboard can offer. But, understandably the importance of the mountain experience can be shaded by reports of the latest snowfall location. The real question, how can the ski industry keep all the fantastic features that make a skiing experience so remarkable at the front of holiday maker's minds.
With LISTEX’s audience including ski holiday companies, snowsports equipment specialists and other ski and snowboard professionals, there was a strong feeling that the wider snowsports industry should consider communicating the message ‘why stop skiing after Easter.’ Spring and summer skiing is already something indoor real snow slopes know the value of. With many skiers and snowboarders making the most of quieter laps and great value summer prices at their local UK slopes. But, wouldn’t it be fantastic to see the same type of commitment to the experience of summer mountain skiing?
The Snow Centre’s Head of Snowsports listened to a range of topics discussed at LISTEX 2016, including sell the experience not the snow, Brexit and and others. He shared his thoughts on the LISTEX event;
“It was a real pleasure to have been able to attend part of the LISTEX conference taking place at The Snow Centre on 27th and 28th September. The atmosphere around the centre was one of positivity and optimism with various delegates representing a broad spectrum of the London Snowsport industry.
The Snow Centre as a venue provided the perfect hub for this event and it gave many of the delegates an opportunity to see what we do and how we have an influence on many of their businesses and services. I got a sense for some it was a real positive eye opener as many commented they had no idea an indoor facility would offer such a unique experience.
Brexit was a topic close to many business and service providers hearts, with lots of strong opinions put forward. What I found quite refreshing was rather than wallow on what has ( or inevitably will) happen, delegates seemed more focused on how to adapt to a changing Europe.
Overall the 2 days left me feeling confident about what we do at The Snow Centre and optimistic about the coming winter season.” Pete Gillespie, Head of Snowsports, The Snow Centre.
Find out more about The London International Snowsports Trade Exchange
2016 is the 5th edition of the main LISTEX event, with 3 additional LISTEX Summer Sessions taking place over the last five years. Since 2012 LISTEX has attracted over 450 attendees, 40 snowsports and travel press, over 45 forum sessions and 60,000 minutes of meetings. This year LISTEX had nine media partners including InTheSnow magazine, Fall-Line and Snow Enthusiast.
To find out more about LISTEX visit www.listex.co.uk