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Aldi, fastest growing grocer in the UK, breaks onto the Snowsports Scene!

2 December 2015

Earlier this year, the German budget supermarket, revealed plans to sell online, and following the release of their Aldi Pro Ski Range You Tube video, it seems they’ll be kitting out the UK’s snow lovers too! 

Aldi, fastest growing grocer in the UK, breaks onto the Snowsports Scene!

According to the ‘Aldi Pro Ski Range Test’ video, filmed at The Snow Centre ‘the pro snow junkies’ testing the kit were surprisingly impressed with Aldi’s Ski and Snowboard attire, so whether you’re a skier or snowboarder, apparently we should all be getting ready to find Aldi’s Ski Range in our winter wardrobe!

SnowSure spoke to the video’s ‘Pro Ski Range Testers’, Snowboard Instructor, Tom Pilling and Ski Instructor, Dan Gillespie after the video was filmed to find out more!

Watch the video below and read on to find out what Dan and Tom really thought!

Dan explained; “I think Aldi’s Pro Ski Range will do well in the ski holiday market and be popular with the once or twice a year skier or snowboarder. That said, Aldi may struggle to get the keener skiers and snowboarders, such as Instructors and other all year round skiers onside; Mainly because, I think these types of snow enthusiasts would rather pay extra for the labels to be sure of what they are getting for their money! 
After testing the Aldi kit, I would actually wear their ski trousers while I’m teaching ski lessons on The Snow Centre’s indoor slopes, as they are comfortable and affordable! Even so, I would like to see how their gear copes in the mountain with harsher weather.”

Tom agreed; “The trousers and jacket are really comfortable, but I haven't seen much variation in design. A lot of people in the ski and snowboard industry love adventurous patterns, this could be a drawback for Aldi if they choose not to offer some contrasting looks. However, the price is unreal, really great value, which could get them noticed by a whole new range of customers!”

Tony Baines, Joint Managing Director for Corporate Buying at Aldi, comments; "Our tiered ranges offer shoppers a wealth of quality and choice, making skiing an accessible activity for all.”

While Alf Alderson, professional gear reviewer and award-winning ski journalist reviewed both the Family Ski and the Pro Ski ranges, and said; “I was pleasantly surprised by the Aldi Ski range - at such a low cost the quality and durability is massively impressive. With ski trips being so expensive these days, it’s fantastic that your whole family can be kitted out for under £125! And for more experienced skiers the Pro Ski range is great-value and gives premium ski brands a run for their money.”

So, it would seem whether they’re bringing out spoof John Lewis Christmas adverts or styling our Snowsports pros; Aldi definitely know how to get the UK’s attention. Maybe it’s their ‘refuse to be beaten’ attitude or perhaps their cheeky approach? The real question is; will you be choosing Aldi for your grocery’s and your snow wear this season?

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